200 Guerrilla Marketing Weapons

Your marketing arsenal can be much more potent than it is right now, and it won’t even require much of an investment.

Ask the average business owner what marketing is and you’ll be told that it’s advertising. Guerrillas know that this is nonsense. Advertising is only one weapon of marketing. How many weapons are most business owners aware of? Maybe five or ten. How many do they use? Possibly three. But guerrillas are aware of a full 200 guerrilla marketing weapons and make use of about 40 of them. More than half of the weapons are free! Here, because this course wants you to be as lethal as possible, are ALL 200 weapons.

I present them in no particular rank or order because there’s a 200-way tie for first place. Still, you will come across a few weapons that deserve red neon asterisks inside your head. Your job now as a business owner is to do what you can to use as many weapons as possible. Okay?

MINI- MEDIA

  1. Marketing Plan
  2. Marketing Calendar
  3. Identity
  4. Business Cards
  5. Stationary
  6. Personal Letters
  7. Telephone Marketing
  8. Toll- Free Number
  9. Vanity Phone Number
  10. Yellow Pages
  11. Postcards
  12. Post Card Deck
  13. Classified Ads
  14. Per Order/ Inquiry Advertising
  15. Free Ads in Shoppers
  16. Circulars
  17. Community Bulletin Boards
  18. Movie Ads
  19. Outside Signs
  20. Street Banners
  21. Window Display
  22. Inside Signs
  23. Posters
  24. Canvassing
  25. Door Hangers
  26. Elevator Pitch
  27. Value Story
  28. Backends
  29. Letters of Recommendation
  30. Attendance at Trade Shows

MAXI- MEDIA

  1. Advertising
  2. Direct Mail
  3. Newspaper Ads
  4. Radio Spots
  5. Magazine Ads
  6. Billboards
  7. Television Commercials

E- MEDIA

  1. Computer
  2. Printer/ Fax Machine
  3. Chat Rooms
  4. Forums Boards
  5. Internet Bulletin Boards
  6. List-building
  7. Personalized Email
  8. Email Signature Mktg.
  9. Canned Email
  10. Bulk Email
  11. Audio/Video postcards
  12. Domain Name
  13. Website
  14. Landing Page
  15. Merchant Account
  16. Shopping cart
  17. Auto-Responders
  18. Search Engine Ranking (Alexa)
  19. Electronic Brochures
  20. RSS Feeds
  21. Blogs
  22. Podcasting
  23. Publish own E-zine
  24. Ads in other E-zines
  25. Write Ebooks
  26. Provide Content- Other Sites
  27. Produce Webinars
  28. Joint ventures
  29. Word-of-mouse
  30. Viral Marketing
  31. E-Bay / Auction Sites
  32. Click Analyzers
  33. Pay Per Click Ads
  34. Search Engine Keywords
  35. Google Adwords
  36. Sponsored Links
  37. Reciprocal Link Exchange
  38. Banner Exchanges
  39. Web Conversion Rate

INFO- MEDIA

  1. Knowledge of your Market
  2. Research Studies
  3. Specific Customer Data
  4. Case Studies
  5. Sharing
  6. Brochures
  7. Catalog
  8. Business Directory
  9. Public Service Announcements
  10. Newsletter
  11. A Speech
  12. Free Consultations
  13. Free Demonstrations
  14. Free Seminars
  15. Publish Article
  16. Publish Column
  17. Author a Book
  18. Publishing-on-Demand
  19. Speaker at Clubs
  20. Teleseminars
  21. Infomercials
  22. Constant Learning

HUMAN- MEDIA

  1. Marketing Insight
  2. Yourself
  3. Your Employees and Reps
  4. Designated Guerrilla
  5. Employee Attire
  6. Social Demeanor
  7. Target Audiences
  8. Your Own Circle of Influence
  9. Contact Time with Customers
  10. How you say Hello and Goodbye
  11. Teaching Ability
  12. Stories
  13. Sales Training
  14. Use of Downtime
  15. Networking
  16. Professional Title
  17. Affiliate Marketing
  18. Media Contacts
  19. e­Mail List Customers
  20. Core Story- Solution to Problem
  21. Create a Sense of Urgency
  22. Offer Limited Items/ Time
  23. Call to Action
  24. Satisfied Customers

NON- MEDIA

  1. Benefits List
  2. Competitive Advantages
  3. Gifts
  4. Service
  5. Public Relations
  6. Fusion Marketing
  7. Barter
  8. Word-of-Mouth
  9. Buzz
  10. Community Involvement
  11. Club and Assn Memberships
  12. Free Directory Listings
  13. Trade Show Booth
  14. Special Events
  15. Name Tags at Events
  16. Luxury Box at Events
  17. Gift Certificates
  18. Audio-Visual Aids
  19. Flipcharts
  20. Reprints and Blowups
  21. Coupons
  22. Free Trial Offer
  23. Guarantee
  24. Contests and Sweepstakes
  25. Baking/ Craft Ability
  26. Lead Buying
  27. Follow-Up
  28. Tracking Plan
  29. Marketing-on-Hold
  30. Branded Entertainment
  31. Product Placement
  32. Radio Talk Show Guest
  33. TV Talk Show Guest
  34. Subliminal Marketing

COMPANY ATTRIBUTES

  1. Proper View of Marketing
  2. Brand Name Awareness
  3. Positioning
  4. Name
  5. Meme
  6. Theme Line
  7. Writing Ability
  8. Copywriting Ability
  9. Headline Copy
  10. Location
  11. Hours of Operation
  12. Days of Operation
  13. Credit Cards Accepted
  14. Financing Available
  15. Credibility
  16. Reputation
  17. Efficiency
  18. Quality
  19. Service
  20. Selection
  21. Price
  22. Opportunities to Upgrade
  23. Referral Program
  24. Spying
  25. Testimonials
  26. Extra Value
  27. Adopt Noble Cause

COMPANY ATTITUDES

  1. Easy To Do Business With
  2. Honest Interest in People
  3. Telephone Demeanor
  4. Passion & Enthusiasm
  5. Sensitivity
  6. Patience
  7. Flexibility
  8. Generosity
  9. Self Confidence
  10. Neatness
  11. Aggressiveness
  12. Competitiveness
  13. High Energy
  14. Speed
  15. Maintains Focus
  16. Attention to Details
  17. Takes Action